It seems that everyone is double-screening – using a laptop or iPad while they are watching television. Is this a bad thing? Is it the end of linear television as we know it? Even if we wanted to stop it, could we?
Research published in the UK at the end of 2010 by Thinkbox suggests that 60% of people claim to watch television while online at least two or three times a week, with one in three doing it every day. 44% of double screeners used social networks like Facebook and Twitter while watching television.