The Hermes Project: Wife – No, Apple – Yes
A fantastic piece of customer management and a sense of humour in business can be found in the action of Apple senior management who had a humorous story about an iPad2 returned to them bearing a post-it note that had “Wife said no” written on it.
Having enjoyed the humour of it, they spurred themselves into action and sent him a free one – with the words “Apple said yes” written on it.
Fantastic!