YouView has published details of the programming and service providers with which it will work initially to develop the broadband enabled television platform. While the inclusion of Sky may be a surprise to some, apart from some other predictable names it seems the initial programming proposition will be driven by traditional broadcasters. Following the appointment of Lord Sugar as non-executive chairman, the chief executive invited informitv to an exclusive briefing at their offices in the Broadcast Centre at the BBC White City campus and provided a preview of the YouView user experience.
Much has been made of the appointment of the plain speaking Lord Sugar, who has extensive experience in consumer electronics, having sold his Amstrad business to Sky. Alan Sugar was brought in to replace former consultant and Ofcom partner Kip Meek at the instigation of Richard Desmond, the owner of Channel Five, one of the shareholders in the joint venture. A report in the Telegraph, quoting an unnamed senior television executive, said that “Lord Sugar will either cure or kill off YouView.”