Gamification, or the use of game mechanics in non-gaming contexts, has quickly made its way into the lexicon of the marketing and tech world. Companies in every industry imaginable are trying to tap into this powerful new strategy for influencing and motivating their customers, employees and fans.
Blindly slapping badges and points on your site isn’t going to work. Like any technology or methodology, there’s a right and wrong way to implement gamification.
Here are three key strategies for creating a gaming solution that has lasting value and truly engages consumers and site visitors.