When both my young niece and my not-so-young husband enthusiastically praised ESPN’s push notifications in the same week, I took notice. These are regular people — a teacher and an architect — not marketers or techies. I already knew from my son, a super fan, that of the myriad sports publishers, ESPN is the alpha and omega. So I was delighted to learn that ESPN would be presenting at the Mobile Marketing Association Forum in L.A.
The more I learned about ESPN’s approach to mobile, the more I felt it really got it right.