9 Strategies to Gamify Your Startup

Gamification is hot right now. More and more startups and established brands are building mobile apps and platforms that offer awards, badges and other fun ways to reward and recognize influencers. It’s a great way to build a community organically around a product or service and impact customer retention.But like any shiny new marketing strategy, gamification won’t necessarily yield more sales — or better engagement — unless it’s applied thoughtfully, in a way your users can relate to.

via 9 Strategies to Gamify Your Startup.